Cambridge Analytica (CA) is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its Br
itish parent company SCL Group to participate in American politics. In 2014, CA was involved in 44 U.S. political races. The company is partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintains offices in New York City, Washington, D.C., and London. In 2015 it became known as the data analysis company working initially for Ted Cruz's presidential campaign. In 2016, after Cruz's campaign had faltered, CA worked for Donald Trump's presidential campaign, and on the Leave.EU-campaign for the United Kingdom's withdrawal from the European Union. CA "married data gathering and artificial intelligence with psy-ops—psychological propaganda techniques developed by the US military to change enemy behaviour. In this case, the targets were US and UK citizens." CA's role and impact on those campaigns has been disputed and is the subject of ongoing criminal investigations in both countries.